A big question in mind of beginners about how to use available tools for blog promotion.There are many tools available to optimize as well as promote your blog and get good traffic.
The best tools are Google webmaster tools and Bing webmaster tools.These are the tools which provide best optimization and promotion methods of blog and obviously Google and Bing also provide search engine,so you can easily upload your blog into search engine to get traffic.
These tools are very functional so better understanding is required to use full functionality and make your blog famous.
Here i am going to suggest useful tips for beginners to use Google webmaster and Bing webmaster tools.
1)Google webmaster tools:-
Recently Google have changed Google webmaster tools layout for better flexibility with all functions.So,here i am going to suggest you some tips about to use these functions.
Start with your unique and quality content website or blog and register into Google webmaster and then click on the Add Site button given in the top right side of the page and then verify your site ownership with given code and paste it into your head section of the html code.
After verify ownership you will get dashboard and side panel with functions.
Start with Crawl->Fetch as Google and submit your website/blog url as well as your webpages url.Google will crawl and index your website and pages time to time.Visit regularly webmaster to know more.
Whenever your pages are started to be crawled and indexed you can move up to the other functions.
1)Search Appearance:-It contains structure of data and html improvements to get better view of website/blog.HTML improvements suggest you about html errors in your web pages.
This section provides how your webpages will be shown in search engine after being crawled.You can read more about it in webmaster tools help.Click on the Help icon "?".
2)Search Traffic:- It contains traffic information like search queries by which visitors are getting your site.
In Search Queries there are two main sections,Top queries and Top pages gives you information about most occurred queries as well as pages in your site with impressions and clicks analysis.You can get idea about traffic maintenance from this function.
Another section is Links to your site which contains inbound and outbound links to know about how your site is connected with internally as well as with other sites.
3)Google Index:- It contains index status which means how many times your site is going to be indexed.Content keywords shown most effective and widely used keywords in your site with significance.
4)Crawl:-It contains all crawl statistics,like crawling error which means Google is getting error while crawling your page due to nonexistence of page or may be other problems.
Fetch as Google provides facility to submit your web pages to be crawled.Submitted url are going to be crawled time to time and you can see indexed url in search results.
Sitemaps show your submitted sitemap which includes all web pages.Sitemap helps Google to know about your all web pages and it's easy to index.
2)Bing webmaster tools:-
It is the Microsoft product in which you can login and submit your website.First go to the My sites given in the left panel and then submit your blog/site url and then verify your ownership by adding given code into the head section of your html code.
After verified ownership you can see your site in the My sites tab with different statistics like messages,clicks from search etc.
Then click on the website and then you can start with Diagnostics & Tools-->Fetch as Bingbot to submit different web pages of your site to be indexed.
1)Dashboard:-It includes all site activities and statistics to know about current stats of your site like clicked from search,pages crawled and indexed etc.You can see statistics day by day by selecting date options given at top-right of the page.
2)Configure My site:-It allows you to configure your site with different parameters.
Sitemaps provide facility to add sitemap for your site to know and index your all web pages.
Another section is Crawl control which provide all information regarding to control crawling and indexing your website.
Geo targeting gives you facility to target specific location and get web traffic.
Verify Ownership:-It is the tool which we used at the starting level of the website to verify our ownership of the website.There are different options available,choose anyone and get verified by Bingbot.
3)Reports and Data:-It includes all detailed information about web pages and SEO of your site.
Page Traffic includes detailed information about each and every web page of your site with different statistics like clicks from search,appeared in search,CTR etc.
Index Explorer includes index information with year and month,it means how many pages are indexed in this and this month.It also includes redirects pages,error pages in your site.
Search Keywords:-It gives detailed information of highly used keywords by visitors to get your site in organic search with detailed statistics like CTR,appeared in search etc.
SEO Reports:-It is very important tool by Bing which provides SEO helpline and suggest detailed SEO errors in our web pages,so you can do easily manage it and get good results.
4)Diagnostics and Tools:-It includes different tools to improve SEO and search results in Bingbot.It provides facilities by which you can take survey as well as research about your website to get good traffic from Bingbot.
Keyword Research:-It provides facility to search websites using keywords or phrases with different options like country wise search,language wise search etc.
It gives you detailed information about keywords on which maximum and healthy output occurs and you can decide some organic keywords for your website to be searched in search engine.
Simply it is great tools and works like keyword analyzer to research and get better choice of keywords to get targeted audience from the world.
Link Explorer:-It gives you different pages which are linked to the url.It is helpful to know your linking statistics.
Fetch as Bingbot:-In this you can submit different web pages of your site to get indexed in search engine.
SEO Analyzer:-Again a great tool to analyze and work on more on SEO of your site.This tool gives you facility to know SEO improvements in each and every web page area.You can submit web page url and this tool will give you suggestions about SEO improvements.
However,if you use each and every function wisely it will definitely helps you to manage traffic as well as get high search rank in search engine.