Hello,friends greeting from One
Stop Article. Everybody know that Google Keyword Tool is no more, Google
has replaced it with Keyword Planner, a more interactive and expandable
solution served by Google.
Bunch
of benefits are drawn from digital (online) marketing over the Internet by
business owner. Nowadays, separate business plans and budget set by an owner to
generate the new lead for business via digital network.
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| image taken from Google owned by theeword.co.uk |
For
the better lead generation with the limited budget, Google has come with smart
campaign which is Keyword Planner. In this ,user has just need to login and get
started with personal campaign for business advertising, keyword analysis, budget
control, performance tracking and many more.
How this Campaign will work for you?
As
per budget and time, you can manage your online advertising program for business
lead generation and find quality customers over the Internet.
There
are many functions available in Google Keyword Planner but if you are not
familiar with Google Adwords then follow this 3 steps for quick start.
- Login into Google Adwords with your Google id.
- Go with the the Adwords tab and select Tools and
Analysis-> Keyword Planner (to research about relevant keywords which fits
to your business theme.
- Then click on Campaign tab to create your
campaign with your ads and budget.
Let’s
learn more about above steps.
Keyword Planner:-
Earlier,
Google Keyword Tool was available for relevant keyword research and performance
for your business website. Now, separate Keyword Tool is not available, it is
combined with campaign management in Keyword Planner.
In
Keyword Planner, you will find 3 tabs for better and relevant keyword
research. First tab is “Search for
keyword and ad group ideas”. In this category you can enter particular
keyword or set of keywords to find the performance of the keyword.Another tab is "Enter or upload keywords to see how they perform".It provides broad as well as exact match for your keyword research.Last tab is "Multiple keyword list" and it provides listing of keywords according to targets.
In the first tab,further there are 2 more tabs like Ad group
ideas and Keyword ideas. One is
for relevant keyword group ideas with monthly search, competition and CPC(cost per click)and
another is for particular keyword result with the same information
respectively. You will get broader ideas of how your keyword will perform for
you and which are the other relevant keywords which are best for your search. Targeting
plans are also available for filter search like Regional wise search, language
wise search, Google and Other sites wise search etc.
For
example, you are software provider then you type “inventory management software” for keyword research. Keyword
Planner will provide you complete research for inventory management software keyword
as well relative keywords which best for you. With the help of this analysis,
you can get idea about which keyword gives you better output and maximum reach.
Whenever
people will search over the internet with this keyword, your ad will appear by
following ways.
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| image taken from Google owned by www.vodahost.com |
- Google search engine and partner websites
With the Google search your ads will be shown with keyword match results when people search for particular keyword.
Display Network consist different websites by your keywords match,in which your ads will be shown at particular location(Google selected) as well you can select your preferred location for your ads by bidding process.For the Google and partners sites your ad position will decide by CTR(click through rate) and for Display Network site it will rely on CPM(cost per thousand impression).
Advertisement when people search over mobile phones.
- Targeted places as well as audience
Target your particular place and audience for advertise your product.
Campaign
Management is advertising program for your business. With the use of Google
Adwords campaign you can create your campaign including business advertisement,
budget control and Performance review.
Google
has planned campaign for your business growth through online advertising
program. You can create your campaign with advertisement, budget control and
performance review.
Go
to the Adwords tab --> Campaign
and click on the Create your first campaign.
Then fill all the required details and finally you get started with your
campaign.
You
can select basic budget for your campaign (not any limitation), create your ads
for your business and where to show it and review your ads performance on
different bases throughout this campaign.
As far
as payment concern, Google provides different Cost calculation techniques.You can select any of the option.