What is SEO ?
SEO means Search Engine Optimization.It is a very useful and important technique to get more web traffic to your site.
It is easy to build any website with different technologies,but next to difficult is how to promote your website or we can say that how to get web traffic to your site !!!
We obviously know that we use different search engines to find anything on the Internet.We widely use Google, Bing, Ask,Yahoo Search etc...
All Search engines work only on different keywords or phrase.We always type keywords regarding our thinking about concept and search engine provides different searches from the web regarding to that keyword or phrase.So we must focus on the keywords which are used in our website are organic and widely
used by visitors.
We must focus on the concepts of our website and find organic keywords to get more web traffic.
Now we will study the steps which are required to improve your search rank and get more web traffic to your site.You can refer above figure for more specific explanation
1) First set your goal and analyse your goal.
We can create blog easily but what to do next?Web traffic can't reach to your concept by itself. So we must have to analyse our goal,it means our concept should be organic and should be widely useful to the world.So first define your goal for concept of your goal.
2) Keyword Research
The second step is keyword research which is very very important for more web traffic to your website.
Keyword research means to find keywords from your website which are to be typed in search engine to find your blog or website.So you must decide different keywords which represent your website and works hard on it to see your website in high search rank in search engines.
You can compare your site keywords with search engine results.It provides you to how visitor searches the concept which you choose for your website.It gives you many keywords and phrases which visitor types during search in search engines.Then you can decide best and organic keywords which are mostly typed to represent your site.
Then you must have to hard work for getting high search rank of your website by using these keywords.
1) You have to provide quality and unique content to get more web traffic to your site.Never copy the content.
2) You can use different tools like Google Keyword Tool to get more specific ideas about keywords for your site.These tools provide you to comparison and usage of keywords or phrase regarding your entry.So you can decide specific keywords for your site.
3) Promote your blog/site in different ways.
3) Competitor Analysis
The third step is competitor analysis which is quite useful to get high search rank in search engine.
Today,there is very healthy and quality web traffic on the Internet,but how to get it ? There are huge number of websites of different concepts on the Internet.So we create any website we get competition by default if we want to promote our site.
So,the first step we should take is analyse the competitor site and searches.Then you will get different ideas
about how to give better to visitor than the competitors.There is only one way to compete with competitor,provide unique and quality content.
After comparing competitor sites you should also focus on the keywords which are used by competitors to find more web traffic.Then you can use those keywords or more appropriate keywords to find more web traffic but don't forget to provide unique and quality content because without it,all is worthless.
4) Site map and RSS feed inclusion
Site map provides main content of your site and provides easiest way to crawl your site pages by tools.Site map includes all web pages and links of your site which may help to visitors about how to get information from your site and from where we can search on your site.
RSS means Really Simple Syndication which keeps track of your website.By using it visitor can subscribe to your site for getting latest information about your site.RSS feed regularly checks the status and updates of your website which is useful to the visitor.
5) Search engine directory submission
There are different search engines available to find contents from the Internet.So if we want to find our site easily by the visitors,we should submit our site to the search engine directory which may improve your site search and get more web traffic.
6) Social bookmarking
Today we have seen there are many social websites available for connecting and share contents with the people like facebook,twitter,LinkedIn etc.So we should never forget to take advantage of our social network to get more web traffic to our site.Because it is very easy way to attract people to our site.So we should include social bookmark or plug in to our site.We can also make fan page about our site.
7) Blogs and press release creation
Today there are huge number of people who read the blogs to get latest and useful information from the world's different era.So we should create blog about our site.
8) Articles Submission
There are many visitors on the Internet who always read different articles on line.So we can create articles about our site concept to attract people to our site and it may increase interest to our site.
9) Link Popularity
In our website different web pages are available,so different links are also generated,so we should create back links to other famous sites which lead visitors to our site.We should promote our site links and submit site links to the webmaster tools for getting more web traffic.
10) SERP Report
It stands for Search Engine Results Page, which are the links to the web pages of your site.These links will be shown when you type keywords in the search engine.So you should submit links after selecting keywords which may increase rank,create quality and original links,analyse the competitors and create unique and quality content.
That's It.Have Good luck to promote your blog...